Hedgehog Marketing Start free

Do it yourself, not by yourself.

Run your own Meta ads. Not on your own.

You've been the whole marketing department. Meet the rest of it.

Meta ads training you actually finish.

Hedgehog Foundations is self-serve Meta ads training - with your own AI marketing team and a live trainer every week.

Hedgehog Foundations is self-serve Meta ads training that comes with a team: your own AI marketing team, and a live trainer every week.

Hedgehog Foundations is self-serve Meta ads training with your own AI marketing team and a live trainer every week. You finish with ads live in your own account, not lessons watched.

Start free

First month free, then $197 a month including GST. Cancel any time.

Card needed to start. You'll also need a paid Claude plan (Pro or above), paid separately to Anthropic.

An agency does it for you and keeps the know-how. A course hands you videos and leaves you to it. Foundations is the third deal: your AI marketing team does the heavy lifting from your real business facts, and a human trainer looks at your screen every week.

  • Your own AI marketing team, built around your business - not a generic GPT
  • A live trainer call every week, plus a searchable community Q&A
  • The full Hedgehog ads training: make your ads, build your campaigns, read your results
  • Meta and Google Ads in the one subscription
  • What you build is yours to keep
  • About an hour or two a week
  • For owner-operators and small teams
  • Self-serve, with a live call every week
  • No lock-in

Josh Berg, founder, and Teddi Russell, trainer.

You - still the boss
Your AI marketing team - built around your business
Your trainer - live every week

What you'll have built

  • Your strategy, creative and landing page
  • Tracking set up and campaigns built, in your own account
  • Ads live
  • A report you can read, and know what to change
Is this right for you?

Only join if you're actually going to run your own ads.

Four quick questions. If Foundations isn't right for you, we'll say so and point you somewhere better.

Question 1 of 4

Who will run the ads?

Agency. Course. Or this.

Compare on An agency A course Foundations
Who runs your ads They do You, on your own You, with an AI marketing team and a trainer
When you're stuck Email your account manager Rewatch the video Ask on the weekly live call or in the community Q&A
Your time each week Very little As much as you can find About an hour or two
What it costs A monthly retainer, on top of your ad spend Usually a one-off fee $197 a month including GST after a free first month. Ad spend and a Claude plan are extra
What you keep if you stop Your results so far. The know-how stays with them The videos Your AI team, your ad account and the skills

An agency

Who runs your ads
They do
When you're stuck
Email your account manager
Your time each week
Very little
What it costs
A monthly retainer, on top of your ad spend
What you keep if you stop
Your results so far. The know-how stays with them

A course

Who runs your ads
You, on your own
When you're stuck
Rewatch the video
Your time each week
As much as you can find
What it costs
Usually a one-off fee
What you keep if you stop
The videos

Foundations

Who runs your ads
You, with an AI marketing team and a trainer
When you're stuck
Ask on the weekly live call or in the community Q&A
Your time each week
About an hour or two
What it costs
$197 a month including GST after a free first month. Ad spend and a Claude plan are extra
What you keep if you stop
Your AI team, your ad account and the skills

If you'd rather hand it over completely, an agency is the right call. We'd tell you that on the phone too.

Meet the rest of your marketing department.

Your AI marketing team

Built around your business, not a generic GPT. It runs inside Claude, works from your real business facts, and stays yours.

Your trainers

Kelvin Zhu

Meta and Google Ads, end to end.

Teddi Russell

Hedgehog's first team member and builds specialist.

Yesica Alfonso

Has trained 400-plus small businesses.

One live call every week. Bring your screen.

Built by an agency that specialises in not being an agency.

What's inside.

What you will have built.

Make your ads

Strategy, creative and landing pages - built with your agents from your real business facts, not templates.

Build your campaigns

Tracking, account build and launch - step by step, in your own account.

Reporting

Read your results, optimise, scale.

Your AI marketing team

Set up around your business. Runs inside Claude. Yours to keep.

A live trainer, every week

A real person looking at your screen, every single week.

Community Q&A

Searchable, so the answer to your question is probably already there.

This is a doing program, not a watching one.

  • No lock-in
  • First month free
  • What you build is yours
  • Meta and Google Ads in one subscription
  • A live trainer every week
  • Real Hedgehog clients inside - no seat-fillers

How it starts.

  1. Start free

    A couple of minutes. Your portal link lands in your inbox.

  2. Set up your AI marketing team

    Built around your business.

  3. Start Module 1

    Make your first ads.

Start free

We've been teaching this since 2016.

Since 2016 teaching businesses to run their own ads
5 stars on Google
400-plus small businesses trained by Yesica
Hundreds of Australian marketing teams trained

Founded by Josh Berg, ex-Google.

Results from Hedgehog's 1-1 training, not from Foundations.

  • Visions Fitness - 31% increase in memberships
  • Thorne Harbour Health - team upskilled across four channels

Foundations member results will go here as they come in. We won't make them up.

The full bill.

Month one
$0
After that
$197 a month, including GST
Or pay yearly
$1,500 for twelve months, chosen at checkout
Card
Needed to start. Cancel before the first month ends and you pay nothing
Claude plan
Pro or above, paid separately to Anthropic
Ad spend
Yours. You set it and pay it to Meta or Google
Lock-in
None. Cancel any time

The awkward questions.

Why do you need my card?

The first month is free, but you need a card to start. Cancel before the month ends and you pay nothing. Stay, and it's $197 a month including GST, with no lock-in.

I've never run an ad. Is this for me?

Yes. You don't need any ads experience. You do need about an hour or two a week, and to be the one actually running them.

What's the Claude plan for?

Your AI marketing team runs inside Claude, so you need a paid Claude plan (Pro or above). You pay that to Anthropic, separately from Foundations.

How much time does it take?

About an hour or two a week.

Is it Meta or Google?

Both. Foundations covers Meta ads and Google Ads in the one subscription.

What happens after the free month?

It rolls on at $197 a month including GST until you cancel. There's no lock-in, and what you've built stays yours.

Who is this NOT for?

Anyone who wants their ads done for them. Anyone without an hour or two a week. Anyone who'd rather not use AI. And if you want a guaranteed result, nobody honest can sell you that - including us.

Do it yourself, not by yourself.

First month free, then $197 a month including GST. No lock-in.

Start free

Cancel before the month ends and you pay nothing. If it's not right for you, the fit check will say so.